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AMA
National Polls on Teens & Alcopops
Key findings of the two
AMA polls include:
◊Approximately one-third of teen girls
report having tried alcopops, and one out of six have done so in the past six
months.
◊More
teen girls have had alcopops in the past six months than teen boys (31 percent
versus 19 percent).
◊Teen
girls report drinking alcopops more than other alcoholic drinks, whereas adult
women age 21 or older rank it as their least-consumed alcoholic beverage.
◊For
teens that have had alcoholic drinks in the past six months, girls drank more in
all categories (beer, wine, alcopops and hard-liquor drinks) than boys.
◊Nearly
one in six teen girls who have drunk alcopops in the past six months have been
sexually active after drinking.
◊One
out of four teen girls who have tried alcopops have driven after drinking or
ridden in a car with a driver who had been drinking.
◊One
out of five teen girls who have tried alcopops have thrown up, or passed out,
from drinking.
◊Half
(51 percent) of teen girls have seen alcopops ads.
◊Nearly
half of all girls aged 16-18 reports seeing alcopops ads on TV, compared to only
34 percent of women 21 or older.
◊Teen
girls report seeing or hearing more alcopops ads on TV, radio, billboards, the
Internet and in magazines more than women 21 or older.
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