Leading the Way

Brand Awareness Works for Teens

Teens are much more likely than adults to recall brand names of alcopops. Where more than half of adults (52%) who are aware of the existence of alcopops can not even name a single brand, brand awareness among teens is very high:
Mike’s Hard Lemonade - 41%
Smirnoff Ice - 31%
Doc Otis’ Hard Lemonade - 23%
Sublime - 20%

From: Center for Science in the Public Interest (CSPI). “Alcopops: Summary of Findings. What Teens and Adults are Saying about Alcopops.” Poll released May 2001.

    2000 Prairie View Prevention Services, Inc.